HOW SOON IS NOW – DIOR SUMMER 2020

Dior Summer 2020 is an ode to the history of the Maison, all the while being an interplay between past, present and future.

The value of the past, looking ahead from the present.

How Soon Is Now – not to be confused with The Smiths but also not to be exclusive from – follows the idea of this season’s collection reinterpreting Dior’s modern history, a new heritage.

Set against the exposed coastal rock of Sydney’s east, the location ties in the sculptural and architectural influences that were integral to Daniel Arsham’s collaboration.

Finding the shapes in the natural rock that paid homage to the incidental beauty of natural history, and the details in Dior’s Summer 2020.

“This collection explores anticipation and the elasticity of time, simultaneously looking back and forward,” described by representatives of Dior.

“History is not immutable: it is dynamic, changing and alive. This collection is a tribute to Dior, the one that’s familiar and the one still taking form.”